About NatureMetrics

NatureMetrics is a world leader in delivering nature data and intelligence, deploying cutting-edge technology to generate biodiversity insights at scale using environmental DNA (eDNA), Earth Observation (EO), and advanced data science and AI.

Our Nature Intelligence Platform is transforming how businesses report their nature impact, bringing a scalable solution to biodiversity monitoring, equipping global businesses for new nature reporting commitments.
‍
Driving impact for over 500 clients across 100+ countries, we've recently been recognised as a Bloomberg Top 25 UK Startup to Watch, a Bloomberg NEF Finalist 2024, and nominated for the Google Geo for Good Impact Awards.

Brand kit

Logos

Download

Executive Team Bios

Dr. Kat Bruce

Founder, NatureMetrics

Kat is a biodiversity scientist and one of the global pioneers in the use of environmental DNA for large-scale biodiversity assessment. Kat founded NatureMetrics in 2014 to improve the ability of businesses, governments and NGOs to measure and track the state of nature at site-based assets.

From a team of 4 scientists, NatureMetrics has become one of the world’s leading nature technology companies, helping hundreds of companies to track their impacts and make better decisions for nature across global portfolios of sites. She is one of the founding members of the UK Business and Biodiversity Forum, part of the TNFD data catalyst, and has been involved in both Climate and Biodiversity COPs in recent years as a leading voice in the fast-emerging field of NatureTech.

Dimple Patel

CEO

Dimple Patel is a multi-exited Founder and entrepreneur, currently CEO at NatureMetrics, the leading provider of nature data intelligence solutions. NatureMetrics harnesses transformative technologies like environmental DNA and AI to generate unprecedented biodiversity insights for businesses and governments globally, and has been recognised as a World Economic Forum Tech Pioneer 2024, BloombergNEF Pioneer 2024 and Earthshot Prize Finalist 2024.

With 15yrs experience founding, scaling and exiting multiple successful ventures, such as Love Koffee and Trouva, Dimple’s work spans across multiple sectors and geographies. She has led teams through international expansions and acquisitions, with her previous company Trouva ranked #1 in the Startups 100 list in 2020, and operating in 50 markets at exit.
‍
Dimple is deeply passionate about creating social impact and actively supports underrepresented founders as a mentor and advisor. She also serves as an ambassador for grassroots organizations that provide opportunities for young people. Dimple regularly shares her expertise through articles for publishers such as Impact Investor, BBC, Drapers magazine and Sifted.

Photos / infographics

Product/platform/infographic photos

Lab

Office

Sampling

Videos

General

Lab and office